CASESTUDIES

Hastings Intermediate School

Hastings Intermediate School

School/Group Hastings Intermediate School DOWNLOAD
Decile 2  
Students 530  
Project 2014 School Camp  
Scope 4 Week Campaign  
  Across Hastings  
  10 sachets per student goal  
Preparation In-school Liquid Gold presentations  
  Letter to parents  
  School Newsletter  
  Letterbox drops  
  Classroom practice  
  Liquid Gold 'Gold Bags' supplied  
  School branded stickers on products  
Results $9000  
Notes
Majority of sales were in the first three days.  
  Social media was effective in reaching beyond the school community with sales.  
  Tying sales to individual student's camp sponsorship increased motivation.  
  A larger pool of students selling increased returns.  
  Supportive local businesses increased sales through staff and customers.  
Conclusion A short campaign with focused goals and returns directly applied in correlation to the individuals efforts created a highly effective fundraiser.